Don't Build a Website.
Build a Platform.
Stop Using Spreadsheets. Start Scaling.
Off-the-shelf software is limiting. Custom web applications let you automate your unique business processes, give clients their own portal, and track data your way.
Why Custom Beats Off-the-Shelf
Generic SaaS tools force you to adapt to their workflow. We build apps that adapt to your workflow. You own the code, you own the data, it scales with you.
Admin Dashboards
Replace messy Excel sheets with a clean, secure dashboard. Track KPIs in real-time.
Client Portals
Give customers a white-label login experience. Let them view invoices, sign contracts, or track project progress.
SaaS MVPs
Have a startup idea? We build "Minimum Viable Products" efficiently so you can launch, test, and get user feedback fast.
Custom CRM / Databases
Salesforce too expensive? We build bespoke CRM systems tailored to your exact sales pipeline.
Scope Your Project
Tell us about the problem you're trying to solve.
Technical Question?
WhatsApp UsBeyond Simple Websites
We use modern frameworks (React, Node, Astro, Firebase) to build powerful applications that scale.
Internal Dashboards
Replace your messy Excel sheets with a clean, secure dashboard. Track KPIs, manage inventory, or oversee staff performance in real-time.
Client Portals
Give your customers a white-label experience. Allow them to log in, view invoices, sign contracts, or track their project progress.
SaaS MVPs
Have a startup idea? We build "Minimum Viable Products" efficiently, allowing you to launch, test, and get user feedback fast.
Do I actually need a custom web application?
Often not, and it is worth saying that before quoting anybody. If an established product does most of what you need for a monthly subscription, buy it. Someone else is carrying the development cost, the security patching and the support burden, and they have already solved problems you have not thought of yet. Building from scratch to avoid a subscription is usually a false economy.
Custom starts making sense at a few specific points. When the part the off-the-shelf tool cannot do is the part your business actually competes on. When per-seat pricing across a growing team has quietly overtaken what building would have cost. When your process is genuinely unusual and you are contorting it to fit software written for somebody else. Or when the work is currently happening in a spreadsheet that several people edit, which is less a system than an accident waiting for a date.
The other honest answer is that a normal website is sometimes enough. If what you need is a quote form and clear pages, that is a website at €50 a month, not an application at €1,500 plus. We would rather send you there than build something you have to keep paying for.
The projects that do justify it tend to be sector-specific: a patient area for a private clinic, booking tied to how a GP practice triages, a parent portal for a creche, or a calculator an accountancy firm maintains each year. In each case the application exists because the sector's workflow is the thing, not the website.
What do you need to decide before building?
Six answers. Projects that go wrong almost always skipped one of them.
One process, chosen deliberately
The single workflow costing you the most hours. Not five at once — the first version should do one thing so well that people stop using the spreadsheet.
Who logs in, and what each role sees
Staff, clients, admin. Decided before anything is built, because retrofitting permissions into a working app is expensive and error-prone.
Where the data already lives
The spreadsheet, the accounts package, the booking tool. Something usually has to be imported or kept in sync, and that is often the largest part of the job.
What it has to talk to
Payments, email, accounting, a calendar, an existing system with or without an API. Integrations drive the timeline more than screens do.
What happens if it goes down
Backups, restore procedure, who gets called. If a business process depends on it, this is decided up front rather than during the first outage.
Who owns the code and the data
Ours to build, yours to own. You get the repository and an export of your data. Anything else and you are renting your own business process.
Why do custom software projects go wrong?
Rarely for technical reasons. The most common failure is scope: everything anyone might ever want goes into version one, the build stretches from three months to nine, the budget is gone before anybody has used it, and by the time it launches the business has moved on. Nothing was badly built. Too much was built at once.
The second failure is building for the wrong person. Software specified entirely by an owner and never shown to the staff who will use it daily tends to be quietly abandoned in favour of the spreadsheet it replaced. If the people doing the work have not seen it before launch, you find out at the worst possible moment.
So we work in the opposite order. One process, the one costing the most hours, built narrow enough to be in real use within weeks. The people who will use it see it early and their objections change it. Then we widen it, funded by the fact that it is already saving something. It is slower to promise and considerably more likely to still be in use in two years.
Who owns the software, and what if we part ways?
You own the code and the data. You get the repository, and you can export your data whenever you want without asking. That should be the baseline with any developer, and it is worth putting in writing before work starts, because the alternative — discovering the application you paid for is licensed to you rather than owned — is a bad conversation to have later.
We also build on standard, widely used technologies rather than anything proprietary. That is a deliberate choice against our own commercial interest: it means another developer can read the code and take over. Software that only its author can maintain gives you a supplier you cannot leave, and businesses end up paying for that for years.
The monthly fee covers real ongoing work — hosting, monitoring, tested backups, dependency and security updates, and being available when something breaks. Applications are not finished objects; their dependencies get patched and their infrastructure needs watching. If you would rather host and maintain it yourself once it is built, that is a legitimate arrangement and we will hand it over cleanly.
What does it cost?
Custom applications start at €1,500 plus €125/month and are quoted individually, because a tool replacing one spreadsheet and a client portal with payments are not the same job. The monthly covers hosting, monitoring, tested backups, security updates and support.
If what you actually need is a website rather than an application, that is €0 upfront and €50/month, or €599 once to own it outright, with the first year of hosting free and an optional €15/month after that. A ten-page site with a blog and quote forms is the Bigger Brochure plan, from €900. We will tell you which of these fits before quoting the expensive one — full detail on our pricing page.
What Our Clients Say
"Their support is fast, reliable, and always helpful. A fantastic team for any web project!"
ICPF Ireland
Trustpilot
"Transparent in pricing and kept me informed every step of the way. Quality exceeded expectations."
Benjamin Holbrook
Trustpilot
"The entire process was seamless and extremely professional, surpassing my expectations."
Aidan Mangan
Trustpilot
Frequently Asked Questions
How much does a custom web application cost?
From €1,500 plus €125 a month, and the range above that is wide because the work is genuinely different each time. A focused internal tool replacing one spreadsheet sits near the bottom. A client portal with payments and document handling sits well above it. We scope and quote before you commit, and we would rather tell you a website would do the job than sell you an application you do not need — see the pricing page.
Why is there a monthly fee on top?
Because an application is not a finished object the way a brochure site is. It runs on infrastructure, its dependencies get security patches, it needs backups that are tested, and it needs someone available when something breaks. The €125/month covers hosting, monitoring, backups, security updates and support. Software nobody maintains becomes a liability faster than most owners expect.
Do I own the code?
Yes. You get the repository and you can take your data out whenever you want. We build on standard, widely used technologies — not a proprietary framework only we understand — so another developer can pick it up if you ever move on. That is deliberate, and it is worth asking any developer before you start.
Should I just use an off-the-shelf tool instead?
Very often, yes, and we will say so. If a well-established product does 80% of what you need for a monthly subscription, that is nearly always the better buy — someone else carries the development and security cost. Custom becomes worth it when the remaining 20% is the part your business actually competes on, or when per-seat pricing across a growing team has quietly overtaken the cost of building.
How long does it take?
A focused first version is typically six to ten weeks; larger builds run longer and are best delivered in stages. We would rather ship something narrow that people use in week eight than something comprehensive in month nine that turns out to have solved the wrong problem.
Can you work with the systems we already have?
Usually. Where a system has a documented API it is straightforward. Where it does not, there are still options — scheduled imports and exports, or a database-level integration — but they are slower and more fragile, and we will tell you which situation you are in before quoting rather than after.
What about GDPR and personal data?
It shapes the design rather than being reviewed at the end. That means collecting only the fields you actually need, EU-region hosting, encryption in transit, role-based access so staff see only what their job requires, and the ability to export or delete a person's data when asked. You remain the data controller, so your own data protection advice should review the design before launch.
We only have a rough idea. Is that too early?
No — that is the normal starting point and the right time to talk. The most useful first conversation is usually about where hours are going and where mistakes happen, not about screens. Quite often that conversation ends with a smaller, cheaper piece of work than the one you came in asking for.
Related guides
- Request a quote
Application work is scoped rather than priced off a list, so this is the starting point.
- Our portfolio
Built applications rather than marketing sites, if you want to see the engineering side of the work.