Website Design for Insulation & Home Retrofit Contractors
Show, Don't Just Tell
Homeowners investing €20,000+ in a Deep Retrofit are terrified of "cowboy builders." They need proof. But watching a gallery spinner load on 3G helps nobody. We build High-Speed Static Galleries that showcase your work instantly.
The "Grant-Ready" Sales Pitch
We build your site with pre-loaded SEAI One Stop Shop information pages, positioning you as the educated choice.
Fast-Loading Mobile Portfolios
Show previous jobs instantly on your phone while standing in a client's hallway.
Grant Calculators
"How much is the grant?" Answer these questions on your site so you don't have to.
Technical Competence
Highlight your NSAI and SEAI registrations prominently to build trust.
Build Trust with Homeowners
Get a quote for a professional contractor website.
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Message UsHow do homeowners actually choose an insulation contractor?
Almost nobody starts by looking for a contractor. They start with the grant. They search what support is available, whether their house qualifies, what a BER assessment involves and whether the work is worth doing at all. The contractor question comes later, once they've decided to go ahead.
By that point they usually have two or three names — from a registered contractor list, from a neighbour, from a van they saw on the road — and they type each one into Google to see what comes back. That search is the moment the job is won or lost. A real site with your own jobs, your registration numbers and a clear explanation of the process gets the call. A Facebook page last updated in 2022 does not.
There's a second thing going on with retrofit that isn't true of most trades: the homeowner is frightened. They've read about damp after a bad cavity fill, they've heard the phrase "cowboy builder" more than once, and they're being asked to let strangers drill their walls. Whatever reassures them on the doorstep — the survey you do first, the guarantee, the insurance, the finished houses you can point at — needs to be on the website, because the website is doing that conversation for you before you ever meet them.
How do I get my insulation business to show up on Google?
Two separate things have to be in place. Most contractors we talk to have neither, or have one and assume it covers both.
1. A Google Business Profile
The map listing with your hours, photos, service area and reviews. It's free, it has to be verified before it shows, and for most trades it brings in more enquiries than anything else. We set it up and fill it in properly on every plan.
2. Pages naming the work and the county
Google can only rank you for words that exist on your site. "Cavity wall insulation Wexford" needs both cavity wall insulation and Wexford written on a page. One services page listing five products in a sentence gives it nothing to work with.
If you're already listed and still not appearing, the cause is nearly always one of four things: the profile was never verified, the category is wrong, no service area is set, or the website has nothing on it worth ranking. We cover all four in why your business isn't showing up on Google. Speed matters too — a slow site is a ranking problem as well as a lost-enquiry problem, and you can check yours on our free website speed test.
What should an insulation contractor's website have on it?
A homeowner about to spend serious money on their house is doing due diligence on you. Six things settle it.
Your registrations, on the homepage
Homeowners going the grant route have to use a registered contractor, and they check before they ring. Your SEAI registration and any NSAI Agrément certificates for the systems you fit belong above the fold, not buried in an about page.
A page for each type of work
Cavity wall, external wall, attic, internal dry lining and spray foam are five different searches by five different people. One "Services" page listing all of them ranks for none of them properly.
Before and after from your own jobs
Drilled and filled cavities, a rendered gable, a boarded attic. Your own photos with the county and the type of work beside them. Stock images of an American loft do nothing for a homeowner in Tullamore.
How the process actually runs
BER assessment, application, survey, install, post-works assessment. Homeowners are nervous because they don't know the order of it. Laying out the steps in plain English removes half the phone calls you're currently fielding for free.
The counties you really cover
"Attic insulation Kildare" only ranks if Kildare is written on your site. We build out the real service area rather than a vague nationwide claim that ranks nowhere.
Guarantees and the damp question
Everyone has heard a story about a wet wall after a cavity fill. Say what your workmanship guarantee covers, what your insurance covers, and how you survey for suitability before quoting. Answering it beats pretending nobody asks.
Should my website explain the grant schemes?
Yes — and done properly it's usually the busiest page on the whole site, because it meets the homeowner weeks before they're ready to book anything.
The useful page isn't a list of figures. It's the order of events: what a BER assessment is, why the application has to be in before work starts, who surveys the house, what happens on the day, and what the post-works assessment is for. That's the part nobody explains, and it's the part homeowners are searching for at eleven o'clock at night.
We keep specific amounts, thresholds and eligibility cut-offs off the page on purpose and link to SEAI for current figures instead. Grant values get revised, and a contractor's site still advertising last year's numbers reads as either careless or out of business. Explaining how the process works never goes out of date.
The same logic applies to the other retrofit trades. It's exactly how we approach solar installer sites and EV charger installer sites, where the customer also researches the scheme long before the tradesperson.
How do I stop paying for shared retrofit leads?
Lead resellers sell the same homeowner to several contractors at once. You pay for the contact whether you win the job or not, you're one of four quotes landing in the same inbox on the same afternoon, and the only thing left to compete on is price. In insulation that's a bad race to be in, because the cheap quote usually means a thinner spec and a survey that never happened.
Your own site works the other way round. The cost is fixed at €50/month no matter how many enquiries come through, every enquiry has only your name on it, and the homeowner has already read your guarantee and looked at your finished jobs before picking up the phone. You start the conversation from trust rather than from a number.
We won't oversell how quickly it happens. Profile verification takes a couple of weeks and local rankings build over months, not days. Most contractors keep buying some leads at the start and wind them down as their own enquiries come through. The same pattern applies across the trades — see pay monthly tradesman websites for how it works outside retrofit.
What does an insulation contractor website cost?
Published prices, no quote to chase. We build your homepage design first — you pay nothing until you approve it.
Most contractors pick this
Starter
€0 upfront
then €70€50/monthAutumn offerPay it over 12 monthsEnquire before 1 November. New customers pay €70/month from that date.
5-page site, hosting, domain, SSL, security, one content update a month and Google Business Profile setup. 12 monthly payments, then €15/mo optional.
Own it outright
Own It
€849€599 onceAutumn offerEnquire before 1 November. The price is €849 from that date.
Free hosting year 1, then €15/mo
The same 5-page site, owned outright. The care plan covers hosting, domain and small edits, month-to-month with no minimum term.
A page per insulation type
Bigger Brochure
€1,199€900 fromAutumn offerEnquire before 1 November. The starting price is €1,199 from that date.
one-off, optional care plan
Up to 10 pages — cavity, external, attic and spray foam pages plus county pages — a blog, booking and quote forms, and local SEO basics.
Booking systems, grant calculators and customer portals are custom work, quoted from €1,500 plus €125/month. Full detail on our pricing page.
What Our Clients Say
"The entire process was seamless and extremely professional, surpassing my expectations."
Aidan Mangan
Trustpilot
"Their support is fast, reliable, and always helpful. A fantastic team for any web project!"
ICPF Ireland
Trustpilot
"Transparent in pricing and kept me informed every step of the way. Quality exceeded expectations."
Benjamin Holbrook
Trustpilot
Frequently Asked Questions
How much does a website for an insulation contractor cost?
Our Starter plan is €0 upfront and €50/month all in — a 5-page site, hosting, domain, SSL, security, one content update a month and Google Business Profile setup. If you'd rather own the site outright it's €599 once, with the first year of hosting free and an optional €15/month after that. Bigger sites with a page per insulation type and separate county pages sit on the Bigger Brochure plan, from €900. Everything is listed on our pricing page.
How do I get my insulation business to show up on Google?
Two separate things have to be right. A verified Google Business Profile puts you in the map pack for "insulation contractor near me" — it's free and we set it up with every plan. Then your website needs the work you do and the counties you cover written in plain text, so there's something for Google to match against "cavity wall insulation Meath". Our guide on why your business isn't showing up on Google walks through the usual blockers.
Do I need a website if I already have a Facebook page?
A Facebook page is worth having, but it can't do the two jobs a website does. It doesn't rank for "external wall insulation Cork" the way a page on your own domain does, and a homeowner checking whether you're a real company wants a site with your registration numbers, insurance and finished jobs on it. A Facebook page also isn't yours — the reach changes when the platform decides it changes. Most contractors keep both and point the Facebook page at the site.
Should my website explain the grants?
Yes, and it usually becomes the busiest page on the site. Most homeowners start by researching what support is available, not by looking for a contractor, so a plain-English page explaining how the schemes work, who assesses the house and what order things happen in catches them at the research stage. We deliberately keep exact amounts and eligibility thresholds off the page and link to SEAI for current figures instead — grant values get revised, and a site quoting last year's numbers looks careless.
Should I have separate pages for cavity, external and attic insulation?
Yes. Those are three different searches, and the person searching for attic insulation is not thinking about external wall systems. Separate pages let you rank for each one and let you write properly about the survey, the disruption and the timeline for that specific job. It's the main reason contractors move from the Starter plan to the Bigger Brochure plan.
Can homeowners request a survey through the site?
Yes. Every plan includes a quote form that lands in your inbox and, on the Bigger Brochure plan, we set it up to ask the qualifying questions first — house type, year built, what's there already, county. That filters out the enquiries that were never going to convert. Full booking systems with calendars and diaries are custom work, quoted from €1,500 plus €125/month.
How long does it take to get live?
We design and build your homepage first and show it to you before you pay anything. Once you approve it and send over your job photos and registration numbers, most sites go live within two weeks. A Google Business Profile takes a couple of weeks on top of that to verify.
Will it load on a phone with a bad signal?
That's the whole point of how we build. These are static sites — pre-built files served from a fast network rather than pages assembled on demand — so your gallery opens in about a second on 4G in a customer's hallway. You can check what your current site does on our free speed test.
Related guides
- Solar installer websites
Retrofit customers price panels at the same time as insulation, and the grant paperwork overlaps almost entirely.
- EV charger installer websites
The third leg of the home-retrofit bundle, and the one with the shortest sales cycle of the three.
- Pay-monthly trade websites
What the monthly plan covers for a contractor working across several counties.