Websites Engineered for Your Industry
A solicitor's website and a solar installer's website fail for completely different reasons. Below is what each sector's site actually has to do — the constraint that shapes the build, not a list of features. Pick the one that matches your trade.
Healthcare & Medical
Healthcare sites carry obligations nothing else on this page does. The moment an enquiry form collects a symptom, a condition or a referral letter, you are processing special-category data under GDPR and the bar rises sharply — where it is stored, who can read it, how long you keep it. Beyond compliance, clinical credibility has to come across without over-claiming, because the regulator and the patient are reading the same sentence.
Referrals arrive from GPs and from patients self-referring, and the site has to satisfy both without over-claiming clinically.
Patients arrive looking for one of four things — hours, location, repeat prescriptions, an appointment — and everything else is in their way.
Booking that actually reduces reception call volume, with patient data held somewhere defensible under GDPR.
Credibility without a sales pitch, and an enquiry form that meets a much higher bar because it collects health data.
Legal & Professional
Regulated professions are constrained in what they may say about themselves. Solicitors work under S.I. 518 advertising rules; barristers operate a different model again, with no firm branding and no client-facing enquiry funnel. The design problem is proving competence using only verifiable fact — no superlatives, no comparative claims, no outcome promises — which is harder than it sounds and is where most generic agency copy fails these clients.
Written to the conservative side of the solicitors' advertising regulations, with no superlatives and no outcome promises.
A profile that reads to instructing solicitors rather than to the public — no firm branding, no client-facing enquiry funnel.
Proving competence without a claim a regulator objects to, plus the calculators that make a firm useful before anyone rings.
Image-led and fast, because the enquiry is won on photography and lost on a page that takes five seconds to load.
A short-lived site with a hard deadline, sudden traffic spikes on leaflet day, and spending rules attached.
Trades & Services
Trade sites rarely fail on design. They fail because the areas covered are never written in plain text, the phone number is buried in a form, and there is no indication of price — so a customer who is ready to ring cannot tell whether they are in the service area or can afford it. Several of these trades also carry grant schemes their customers ask about constantly, and answering that on the page is what stops the same call repeating twenty times a week.
The areas covered named in plain text, a tappable number, and a price indication — the three things most trade sites omit.
Contract work is won on tender documentation, so insurance, accreditation and compliance detail belong up front.
SEAI grant questions answered on the page, which is what stops the same phone call happening twenty times a week.
Grant detail and OEM approvals visible, because that is precisely what the customer checks before ringing.
Buyers compare three quotes and read every page first, so the site has to survive being read properly.
A booking diary that lives on the site instead of in a phone, covering EDT lessons and the towns served.
Orders taken without paying a platform commission, and a menu that can be changed in seconds rather than re-exported as a PDF.
Scheduled places, guardian consent, Tusla documentation, and messaging parents without resorting to a WhatsApp group.
Regional & General
Location pages only work when they say something only that place could say. Naming suburbs and towns individually gives a local search something to match against; a page that repeats "Dublin" fifteen times gives it nothing. These are the general-purpose starting points for businesses whose trade is not listed above.
The standard five-page build — enough for most local service businesses, and honest about when it is not.
Dublin suburbs named individually, because a page that only says 'Dublin' matches none of the searches people actually type.
Cork city and county, with the hospitality and contract-cleaning work the local market is weighted toward.
Galway city and county, including the destination-wedding trade the region takes a disproportionate share of.
The cost case in full: what €50 a month covers, what it does not, and the three-year total against an agency build.
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Book a ConsultationWhat every one of these has in common
The sector decides what a site has to prove and who it has to satisfy. Underneath that, the build is the same, and it is the same on every plan.
Static, so there is nothing to hack
No database, no plugins, no monthly patch cycle — which matters most for exactly the sectors handling sensitive data.
Fast on a phone, on bad mobile data
Most local searches happen on a phone, often on a poor signal. A site that takes five seconds has already lost to the result below it.
Your areas and services in plain text
A page per service and the places you cover named individually. This is the single most commonly skipped step and the most common reason a good site is invisible.
Google Business Profile set up properly
For most local businesses this drives more enquiries than the website does. Claimed, verified and consistent with the site, on every plan.
Not sure which applies to you?
If your trade is not listed, the small business website page is the right starting point — it covers the standard five-page build most local service businesses need. If you are weighing cost first, the affordable web design page sets out the three-year totals, and packages and plans has every tier line by line. If what you need has a database behind it — booking, a portal, a calculator — that is web application development and is quoted separately.
Related guides
- Election candidate websites
A short-lived site with a fixed deadline and spending rules attached — unlike anything else on this list.
- Restaurant and takeaway websites
Taking orders without paying a platform commission on every one.
- Web application development
For sectors whose problem is a workflow rather than a brochure.