High-Performance Landing Pages for Solar & Retrofit Installers
Convert Clicks into Installations
The "Green Rush" in Ireland means competition is fierce. You are likely paying high CPC (Cost Per Click) for Google Ads targeting keywords like "Solar Panels Dublin." If you send that expensive traffic to a slow, confusing homepage, you are burning money.
Engineered for SEAI Grant Eligibility
Homeowners are obsessed with the SEAI grants. If your site doesn't clearly explain the Solar PV Grant or the Deep Retrofit scheme, they will bounce to a competitor who does. We build sites with integrated grant info.
Integrated Grant Calculators
"How much can you save?" tools that capture leads.
Trust Signals
Prominent display of your Safe Electric, SEAI, and RECI registrations.
Ad-Optimized Speed
Google Ads rewards fast landing pages with higher Quality Scores and lower costs. Our static pages load instantly, maximizing your ad budget.
Filter Your Leads
Tired of "tyre kickers"? We design custom quote forms that ask the right questions upfront.
How do homeowners actually find a solar installer?
Almost nobody wakes up looking for an installer. They start with the grant. They search what solar costs, whether it's worth it on a north-facing roof, what SEAI will pay, and how long the payback is — and only then do they go looking for someone to do the work.
That matters, because it means the installers who win are the ones already on the page when the research is happening. If your site only says "we install solar panels, ring us", you're arriving at the end of a conversation that started three weeks earlier on somebody else's site.
By the time they're ready to ring, they've usually shortlisted from the registered companies list and then checked each name on Google. What they find at that moment — a real site with real installs and a registration number, or nothing at all — decides who gets the call.
How do I get my solar business to show up on Google?
Two separate things have to be in place, and most installers have neither.
1. A Google Business Profile
The map listing with your hours, photos and reviews. It's free, it has to be verified before it appears, and for most trades it's the single biggest source of enquiries. We set it up and fill it in properly — included in every plan.
2. Pages naming your counties
Google can only rank you for words on your site. "Solar panel installer Wicklow" needs Wicklow written on the page. We build out your real service area instead of a single vague "nationwide" claim that ranks nowhere.
Already listed but not appearing? The cause is usually an unverified profile, the wrong category, no service area set, or a site with nothing on it to rank — we cover all of them in why your business isn't showing up on Google. You can also check how fast your current site loads with our free speed test.
What should a solar installer's website have on it?
A homeowner spending five figures on a roof is doing due diligence. Six things settle it.
Your SEAI registration, stated plainly
Homeowners claiming a grant have to use a registered company, and they check. Your registration belongs on the homepage, not buried in an about page.
What it costs and what they'll get back
The first question is always the bill. A page that explains typical system sizes, indicative costs and how the grant is deducted answers it before they ring three competitors.
Real installs, with the detail
Photos of your own roofs with the system size and county beside them. Generic stock panels on a Californian villa convince nobody in Athlone.
Warranty and aftercare in writing
Panels last 25 years and people know it. Say what your workmanship warranty covers and who they ring in year six.
The counties you actually cover
"Solar panels Kildare" only ranks if Kildare is written on your site. List the real service area rather than claiming nationwide coverage.
Safe Electric and RECI details
Electrical work on the consumer unit means registration matters. It reassures the cautious buyer and it is the first thing a broker or bank asks about.
How do I stop paying for shared leads?
Lead resellers sell the same homeowner to several installers at once. You pay for the contact whether or not you win it, you're one of four quotes landing in the same inbox, and the only thing left to compete on is price — which is exactly the conversation you don't want in a trade where the cheap quote usually means cheaper panels.
Your own site works the other way. The cost is fixed at €50/month however many enquiries come in, the enquiry has only your name on it, and the homeowner has already read your warranty terms and looked at your installs before ringing. You start from trust instead of from price.
We won't oversell the speed of it. Profile verification takes a couple of weeks by post and local rankings build over months. Most installers keep buying some leads at the start and wind them down as their own enquiries pick up.
What does it cost?
Published prices, no quotes to chase. We build your homepage first — you pay nothing until you approve it.
Most installers pick this
Starter
€0 upfront
then €70€50/monthAutumn offerPay it over 12 monthsEnquire before 1 November. New customers pay €70/month from that date.
5-page site, hosting, domain, SSL, security, one content update a month and Google Business Profile setup. 12 monthly payments, then €15/mo optional.
Own it outright
Own It
€849€599 onceAutumn offerEnquire before 1 November. The price is €849 from that date.
Free hosting year 1, then €15/mo
The same 5-page site, yours outright. Care plan covers hosting, domain and small edits, month-to-month with no minimum term.
County pages & grant guides
Bigger Brochure
€1,199€900 fromAutumn offerEnquire before 1 November. The starting price is €1,199 from that date.
one-off, optional care plan
Up to 10 pages — a grant explainer, separate county pages and a quote form — plus local SEO basics.
Quote calculators and booking systems are custom work, from €1,500 plus €125/month. Full detail on our pricing page. Related: EV charger installers, insulation contractors and tradesman websites.
What Our Clients Say
"Their support is fast, reliable, and always helpful. A fantastic team for any web project!"
ICPF Ireland
Trustpilot
"Transparent in pricing and kept me informed every step of the way. Quality exceeded expectations."
Benjamin Holbrook
Trustpilot
"The entire process was seamless and extremely professional, surpassing my expectations."
Aidan Mangan
Trustpilot
Frequently Asked Questions
How much does a website for a solar installer cost?
Our Starter plan is €0 upfront and €50/month all-inclusive — hosting, domain, SSL, security and one content update a month included. If you'd rather own it outright it's €599 once-off, with the first year of hosting free and an optional €15/month after that. Bigger sites with several county pages and a quote calculator sit on the Bigger Brochure plan, from €900. Full detail on our pricing page.
How do I get my solar business to show up on Google?
Two things, and they're separate. A Google Business Profile puts you in the map results — it's free, it needs to be verified, and we set it up as part of every plan. Then your website needs your services and the counties you cover written in plain text so Google has something to rank for "solar panel installer Meath". Our guide on why your business isn't showing up on Google covers the usual blockers.
How do I stop paying for shared solar leads?
Lead resellers sell the same homeowner to several installers, so you're quoting against three others on price alone and paying whether you win or lose. Your own site and Google Business Profile cost €50/month flat no matter how many enquiries arrive, and each enquiry is yours alone. It isn't instant — profile verification takes a couple of weeks and local rankings build over months — so most installers taper off bought leads rather than stopping dead.
Should the site explain the SEAI grant?
Yes, and it's usually the highest-traffic page on a solar site. Most homeowners start by researching the grant rather than by looking for an installer, so a clear page explaining what's available, who qualifies and how it comes off the price catches them at the research stage. We'd avoid printing exact grant amounts in body copy — they get revised — and instead link to SEAI for current figures so your site never goes stale.
Do you build quote calculators?
Yes. A "what would my roof cost" calculator that captures the enquiry is custom work, quoted from €1,500 plus €125/month, because it's a database-driven build rather than a static page. Plenty of installers start with the standard site and add one once the enquiries justify it.
How fast can the site be live?
We design and build your homepage first and show it to you before you pay anything. Once you approve it and send over your install photos and registration numbers, most sites go live within 2 weeks.
Will it work on a phone on a roof?
It'll load in under a second on 4G, which matters more than it sounds. We build static sites — pre-built files served from a fast network, not pages generated on demand — so they stay quick on a bad signal and when a radio mention sends a spike of traffic at once.
Related guides
- Insulation contractor websites
Most solar enquiries arrive from homeowners already deep in an SEAI retrofit, so insulation is the service they ask about next.
- EV charger installer websites
The same household buying panels is usually pricing a charger within the year — a natural second service line to put on the site.
- Pay-monthly trade websites
The €0-upfront structure behind this, and how it works when your own cash is tied up in stock.
- No upfront cost websites
The model on its own terms, including the alternatives — finance agreements, staged agency payments — and where each falls down.