I see many Irish business owners get stuck in "content paralysis".
They think they need to write a novel. They try to plan 20 different pages, get overwhelmed by the workload, and end up delaying their launch for months.
The truth? You don't need a massive site to succeed. You just need the Core 5.
If you build these five pages correctly, you will have a highly effective, professional presence that converts visitors into customers.
Here is your definitive checklist for 2026.
1. The Home Page (Your Elevator Pitch)
The Goal: Explain what you do, who it is for, and how to buy it—in under 3 seconds.
Your Home Page is not a biography; it is a gateway. Most visitors will leave within seconds if they are confused.
- The Hero Section: This is the top part of the screen. It needs a clear, descriptive headline.
- Bad: "Welcome to Acme Solutions." (Vague)
- Good: "Web Design & Healthcare Consulting in Dublin." (Clear)
- Primary Call to Action (CTA): One big button that stands out. "Get a Quote" or "Book Consultation".
- Social Proof: A snippet of a 5-star review or logos of clients you have worked with. Trust must be established immediately.
2. The Services Page (Your Menu)
The Goal: Help the customer find the specific solution they need.
The Mistake: Just listing "Consulting" or "Repairs" as a single bullet point.
The Fix: Package your services. Give them clear "products" to buy.
- "One-Hour Strategy Session"
- "Full Website Audit"
- "Monthly Maintenance Retainer"
💡 Pro SEO Tip:
Don't just list all services on one page. Eventually, you should create a dedicated page for each main service (e.g., yourdomain.ie/web-design and yourdomain.ie/seo-audit). This allows you to rank on Google for specific search terms.
3. The About Page (It's Not About You)
The Goal: Build trust and human connection.
People mistakenly write their entire life history here. Customers don't care about your secondary school grades. They care about why you are the right person to solve their problem.
- The "Why": Why did you start this business? (e.g., "I saw too many healthcare leaders struggling with bad software...")
- Real Photos: Stock photos of American models in suits kill trust. Use a real photo of yourself or your team.
- Credentials: Display your qualifications clearly. (e.g., "MSc Health Informatics", "Safe Electric Registered").
4. The Contact Page (Zero Friction)
The Goal: Get the lead.
Don't make them work for it.
- Phone Number: Make it clickable. If a user is on their mobile, they should be able to tap and dial instantly.
- Simple Form: Name, Email, Message. That's it. Do not ask for their address or date of birth unless you absolutely need it. Every extra field reduces your conversion rate.
- Google Map: Embed a map of your location. This helps significantly with Local SEO (ranking in the "Map Pack").
5. The Legal Page (The Safety Net)
The Goal: Compliance and protection.
Often overlooked, but critical for GDPR in Ireland. You usually stick these links in the footer so they appear on every page.
- Privacy Policy: Explain how you handle their data.
- Cookie Policy: Explain what tracking tools you use.
*(Read my full guide: GDPR for Irish Business Websites)*
Bonus: The "Power" Pages (To Supercharge Results)
Once you have the Core 5 launched, add these to separate yourself from the competition:
6. The Portfolio / Case Studies
"Show, don't tell." Instead of saying you are great, prove it. Write a short story about a client problem you solved.
- Problem: "Client had a slow website."
- Solution: "We rebuilt it using Static Tech."
- Result: "Sales increased by 20%."
7. The FAQ Page
Answer objections before they are even asked.
- "How much do you charge?"
- "How long does it take?"
- "Do you work with startups?"
This saves you time answering the same emails over and over.
Ready to Start?
Don't overcomplicate it. A 5-page site that is live is infinitely better than a 20-page site that is stuck in "draft" mode.
Need help building your Core 5?
